Sabis na abokin ciniki na omnichannel
Gajeriyar ma'ana
Sabis na abokin ciniki na omnichannel yana nufin taimakawa abokan ciniki a kowane tashar da suke amfani da ita, tare da tarihin da mahallin aka raba a cikin waɗannan tashoshin don kada su fara daga farko. Tashoshin da aka saba suna haɗa tattaunawa ta yanar gizo, imel, WhatsApp, saƙonnin zamantakewa da waya.
A wannan shafin
Omnichannel da multichannel
Kasuwancin multichannel yana nan a kan tashoshi da yawa, amma kowanne yana gudana daban: ƙungiyar imel ba za ta iya ganin tattaunawar WhatsApp ba, kuma abokin ciniki yana maimaita labarinsa duk lokacin. Kasuwancin omnichannel yana haɗa su: duba ɗaya na abokin ciniki, tarihin guda, saiti guda na amsoshi, duk inda aka shigo.
Bambancin yana jin daɗin abokin ciniki. Suna fara a tattaunawar yanar gizo, suna biye da WhatsApp bayan kwanaki biyu, kuma mutumin — ko mai taimako — tuni ya san abin da ya shafi.
Me yasa yake da mahimmanci a e-commerce
Masu sayayya suna amfani da tashar da ta dace da lokacin: tambaya mai sauri a Instagram yayin duba, tattaunawa a shafin samfur kafin sayan, saƙon WhatsApp game da isarwa, imel don dawowa. Kowanne tashar yana da halaye na kansa — saƙonnin gajere da bayanan murya a WhatsApp, dogon tattaunawa ta imel — amma amsoshin dole ne su kasance masu daidaito a dukansu.
Ga ƙungiyar, akwatin saƙo guda yana guje wa maimaitawar aiki da saƙonnin da aka rasa. Ga kasuwancin, tarihin da aka raba yana nuna ainihin tafiyar abokin ciniki maimakon ɓangarori.
Sassan da suka yi wahala
Babban wahalar shine tantancewa: mutum ɗaya na iya zama lambar waya a WhatsApp, bayanin martaba a Instagram da adireshin imel a shagon, kuma haɗa su cikin amincewa — ba tare da haɗa mutane biyu daban ba — yana buƙatar kulawa. Ka'idojin tashar suma suna bambanta: WhatsApp, misali, yana iyakance lokacin da kasuwanci zai iya rubuta na farko. Kuma amsoshin dole ne su kasance masu daidaito, wanda ya fi sauƙi lokacin da kowanne tashar ke amfani da tushen ilimi guda.
Omnichannel tare da AI SmartTalk
Mai taimako guda na AI SmartTalk, tare da irin wannan ilimi da kayan aiki, za a iya amfani da shi a kan widget na tattaunawa ta yanar gizo, WhatsApp, Messenger, Instagram, Telegram, Slack, Discord da imel (Gmail, Outlook). Tattaunawa daga duk tashoshi suna sauka a cikin akwatin saƙo guda, wanda za a iya tacewa ta tashar, kuma rajistar tuntuɓar na iya haɗa tantancewar abokin ciniki — imel, waya, asusun saƙo — don tattaunawarsu su kasance tare. An rubuta bayanan murya da aka karɓa a WhatsApp, Messenger da Instagram don mai taimakon ya iya amsa su.
Tambayoyi da aka yawan yi
Wane tashoshi sabis na abokin ciniki na omnichannel ke haɗawa?
Yawanci tattaunawa ta yanar gizo, imel, waya, aikace-aikacen saƙo kamar WhatsApp da Messenger, saƙonnin kai tsaye na kafofin watsa labarai da wani lokaci SMS. Daidaitaccen haɗin yana dogara da inda abokan cinikin ku suke a halin yanzu.
Shin ina bukatar kasancewa a kowane tashar?
A'a. Ya fi kyau a rufe tashoshi biyu ko uku da kyau, tare da jituwa, fiye da bude da yawa da ake amsa su a hankali ko ba daidai ba.
Ta yaya AI ke taimakawa goyon bayan omnichannel?
Wani mai taimako na AI na iya amsa a duk tashoshi a lokaci guda, a cikin hanya guda, a kowane lokaci, kuma ya wuce tattaunawa zuwa akwatin saƙo na gama gari lokacin da ake bukatar mutum.