Kasuwancin tattaunawa
Gajeriyar ma'ana
Kasuwancin tattaunawa shine saye da sayarwa ta hanyar tattaunawa, inda abokan ciniki ke samun shawara, samun samfurori da warware tambayoyi ta hanyar magana da mutum ko mai taimako na AI. Yana faruwa a cikin tattaunawar shafin yanar gizo, aikace-aikacen saƙo ko murya.
A wannan shafin
Inda kalmar ta fito
Kalmar ta shahara ta Chris Messina, wanda ke aiki a Uber, a cikin wani rubutu na Medium na 2015. Ya bayyana kasuwancin tattaunawa a matsayin bayar da sauƙi, keɓancewa da goyon bayan yanke shawara yayin da mutane ke kan hanya, ta hanyar aikace-aikacen saƙo maimakon shafukan yanar gizo da fom.
Ra'ayin ya fi tsoho fiye da sunan: tambayar mai sayarwa don shawara shine kasuwancin tattaunawa. Abin da ya canza shine cewa saƙo ya zama hanyar da mutane ke sadarwa, kuma cewa software ta zama mai iya gudanar da waɗannan tattaunawar a cikin manyan adadi.
Yadda yake a aikace
Wani mai saye a shafin samfur yana tambayar ko wani takalmin yana da karamin girma kuma yana samun amsa bisa ga jagorar girma da ra'ayoyi. Wani kuma yana bayyana abin da suke bukata — “jaket mai ruwa don hawa, ƙarƙashin euro 150” — kuma yana karɓar samfuran guda uku masu dacewa tare da hanyoyin haɗi. Wani abokin ciniki yana tambaya a WhatsApp ko wani abu ya dawo cikin kaya. Bayan sayan, wannan tattaunawar tana ci gaba tare da tambayoyin isarwa da dawowa.
Abun da aka saba shine abokin ciniki yana bayyana bukatarsa cikin kalmomin sa kuma shagon yana amsa da wani abu na musamman, maimakon abokin ciniki ya yi tafiya ta cikin menu da tacewa.
Abin da AI ke canzawa, da abin da ba ya canzawa
Manyan samfuran harshe suna ba da damar fahimtar buƙatun kyauta da amsa su a kowace harshe, a kowace awa. An haɗa shi da kundin shagon da kaya, mai taimako na AI na iya aiki kamar mai sayar da ilimi ga kowane baƙo a lokaci guda.
Ka'idodin sayarwa suna nan. Shawarwari dole ne su zama daidai — samfurin da ba ya cikin kaya ko ba ya dace da buƙatar yana haifar da rashin amincewa. Farashi da talla dole ne su fito daga kundin rayuwa, ba daga hasashen samfurin ba. Kuma abokin ciniki wanda ke son tattaunawa da mutum ya kamata ya iya.
Kasuwancin tattaunawa tare da AI SmartTalk
AI SmartTalk yana haɗawa da kundin PrestaShop, WooCommerce, Shopify da Joomla. Mai taimako yana bincika samfuran tare da tacewa akan farashi, kaya, alama, rukuni da halayen bambance-bambancen, yana nuna su a matsayin katunan samfur a cikin tattaunawar, kuma yana amsa tambayoyi daga bayanan samfur da manufofin shagon. Yana aiki akan tattaunawar shafin yanar gizo da kan hanyoyin saƙo kamar WhatsApp, Messenger da Instagram, kuma yana mika tattaunawar ga ƙungiyar idan an buƙata.
Tambayoyi da aka yawan yi
Shin kasuwancin tattaunawa iri ɗaya ne da kasuwancin zamantakewa?
Suna haɗuwa. Kasuwancin zamantakewa shine sayarwa akan hanyoyin sadarwa na zamantakewa — rubuce-rubucen da za a sayar, shagunan cikin manhaja. Kasuwancin tattaunawa shine sayarwa ta hanyar tattaunawa, wanda zai iya faruwa akan hanyoyin sadarwa na zamantakewa, manhajojin saƙo ko tattaunawar shafin yanar gizo.
Wanne hanyoyi ake amfani da su don kasuwancin tattaunawa?
Widgets na tattaunawar shafin yanar gizo, WhatsApp, Messenger, saƙonnin kai tsaye na Instagram, da masu taimako na murya. Mafi kyawun hanya shine wacce abokan ciniki suka riga suka yi amfani da ita don tuntuɓar ku.
Shin kasuwancin tattaunawa yana ƙara sayarwa?
Zai iya, ta hanyar amsa shakku kafin sayan da taimakawa abokan ciniki su sami samfurin da ya dace, amma sakamakon yana dogara da ingancin amsoshi da shawarwari. Auna shi a shagon ku maimakon dogaro da adadi na gama gari.