Followers who write are prospects
Coaches, studios, salons, agencies and creators get their best enquiries by DM: someone saw a reel, liked the result and asks "how does it work?". Those conversations are easy to lose among likes and reactions. AI SmartTalk files each new person who messages your account as a lead in its CRM, with the conversation, and notifies your team.
The agent answers the question first, then qualifies: your SmartForm questions are asked one at a time — goal, budget, availability — and the follower types the answers. Because Instagram does not share a phone number or email, the agent asks for one when it matters; the details are recorded on the lead, and if they match a contact you already know, the CRM suggests linking the files. A SmartFlow workflow can forward each new lead to your own tools.
What the agent does
Automatic lead files
A new person who sends a DM becomes a lead in the AI SmartTalk CRM, with a notification for your team and a lead.captured event for your workflows.
Qualifying questions in the DM
SmartForm asks your questions one by one, with branching and optional scoring, in the tone you set for the agent.
Collects contact details
Emails and phone numbers the follower writes are recorded on the lead, so your team can reach them outside Instagram.
No duplicates across channels
A declared email or number that matches an existing contact is suggested as a link, so someone who also wrote on WhatsApp keeps a single file.
Your team takes the warm leads
When the follower is ready to book or buy, the agent hands the DM to your team, who reply from the inbox.
Set it up
- 1
Prepare the account
Use an Instagram business account linked to a Facebook Page and turn on "Allow access to messages" in Settings → Messages → Connected tools.
- 2
Connect Instagram
Open Integrations → Instagram in AI SmartTalk, log in with Facebook and select the account.
- 3
Write your qualification form
Create a SmartForm with your questions, attach it to a workflow, and tell the agent when to ask for an email or phone number.
- 4
Invite DMs
Ask followers to send a DM in your captions, stories and bio; each conversation that starts becomes a lead the agent can qualify.
Honest limits
What it does not do
Only direct messages create leads: people who comment, like or mention you in a story are not captured. Instagram does not share a follower's email or phone number, so a lead has contact details only if the follower types them, and those details are not verified. AI SmartTalk does not send follow-up DMs after Instagram's 24-hour window and does not run DM campaigns.
Frequently asked questions
Does it start conversations with people who comment?
No. AI SmartTalk answers DMs that people send you; it does not reply to comments or send the first message.
Where do the leads go?
Into the AI SmartTalk CRM with the conversation. A SmartFlow workflow on lead.captured can send them to a webhook, an n8n scenario or another CRM.
Can I use it with ads that open a DM?
Yes. A conversation started from an ad arrives as a normal DM, is answered by the agent and filed as a lead.
How much does it cost?
The CRM, SmartForm and SmartFlow are included in AI SmartTalk plans from €9.90 per month, with a 30-day free trial.
Sources
More solutions
Other use cases on this platform
- Customer support
Customer support on Instagram
Followers ask questions by direct message at any hour. An AI agent answers from your own content and brings in your team when a person is needed.
- Product recommendations
Product recommendations on Instagram
Followers ask for a product, a price or a size by DM; the agent searches your synced catalog and replies with up to three product cards that open your store.
- FAQ automation
FAQ automation on Instagram
Shipping, sizes, prices, opening hours: the agent replies to everyday DMs from your FAQ in seconds, so you can spend your time on content and on real conversations.
Lead generation on other platforms
- Lead generation
Lead generation on Shopify
Some visitors don't want to check out — they want a quote. The agent recognises them, collects what your team needs in the conversation and puts a qualified lead in front of you.
- Lead generation
Lead generation on WooCommerce
For the buyers who don't check out — trade accounts, large orders, custom projects — the agent runs a short conversational form, verifies the contact and alerts your team.
- Lead generation
Lead generation on PrestaShop
When a visitor needs a quote, a trade account or a bulk price, the agent collects the details in the conversation, verifies their email and puts a qualified lead in your CRM.
- Lead generation
Lead generation on WordPress
Instead of a contact form nobody fills in, an AI agent answers the visitor's question first, then collects a verified email and the details your sales team needs.
- Lead generation
Lead generation on Joomla
The agent answers technical questions from your articles, then collects what your sales team needs — company, need, quantity, deadline — and alerts them the moment a lead comes in.
- Lead generation
Lead generation on Webflow
Your landing pages bring the traffic; the AI agent turns the visitor's question into a conversation, a verified email and the answers your sales team needs.
- Lead generation
Lead generation on WhatsApp
The first message already gives you a working phone number. The AI agent answers, asks your qualifying questions and files the contact in your CRM.
- Lead generation
Lead generation on Messenger
Each new person who messages your Page is filed as a lead. The agent answers their questions, collects the details you need and alerts your team.
- Lead generation
Lead generation on Telegram
Every new person who starts your bot is filed as a lead. The agent answers their questions, asks yours, and hands the warm ones to your team.
