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WordPress

Lead generation

Turn your WordPress visitors into qualified leads

Instead of a contact form nobody fills in, an AI agent answers the visitor's question first, then collects a verified email and the details your sales team needs.

Start free trialWordPress integration
Updated

AI agent

Online

Customer

How much do you charge to redesign a small business website?

AI agent

Our redesign packages start at €2,400 for up to eight pages, including copywriting and mobile layouts; e-commerce and multilingual sites are quoted separately. Would you like a personalised estimate? I'd just need a few details.

Customer

Sure. It's for a bakery, about six pages, and we'd like online orders.

AI agent

Noted — six pages with online ordering. What's your email address? I'll send a short code to confirm it, and our team will send the estimate there.

Customer

[email protected] — code is 482913.

AI agent

Thank you, Marie, your email is confirmed. Last question: when would you like the new site to go live?

From a pricing question to a qualified lead

A conversation converts better than a form

Most visitors who leave a WordPress site without getting in touch had a question the page did not answer. AI SmartTalk answers it on the spot, from your own pages, and only then asks for what you need: an email address, confirmed with a one-time code so it is real, and the answers to your qualification questions.

Each verified contact becomes a lead in the AI SmartTalk CRM, with the conversation attached. Your team is notified, and a SmartFlow workflow can react to the new lead — send a welcome email, post in a team channel or call your own tools. If your site has user accounts, the plugin can also copy registered WordPress users into the CRM, with a consent filter, so a returning visitor is recognised instead of asked twice.

What the agent does

  • Verified emails, not typos

    When the agent needs to identify a visitor, it asks for an email and sends a one-time code. Only a confirmed address creates the lead, so your CRM is not filled with fake or mistyped emails.

  • Qualification in the conversation

    A SmartForm asks your questions one at a time inside the chat — budget, timing, company size, a file upload — with branching, so the next question depends on the previous answer. Answers can be scored and are stored per contact.

  • Leads in a CRM, with context

    Each lead lands in the AI SmartTalk CRM with its status, contact details and conversation history, so whoever calls back knows what was already said.

  • Instant alerts and workflows

    A new lead triggers a notification for your team and a lead.captured event in SmartFlow, where you can chain an email, a webhook or an n8n workflow.

  • Recognises signed-in users

    With auto-login, a WordPress user who is already signed in is identified in the chat without typing an email, and an optional customer sync copies your registered users into the CRM — everyone or only those who opted in to marketing.

Set it up

  1. 1

    Install and connect the plugin

    Upload the plugin ZIP from your AI SmartTalk dashboard in Plugins → Add New → Upload Plugin, activate it and click Connect to link the site to your assistant.

  2. 2

    Teach the agent your offer

    Sync your pages and posts so the agent can answer questions about your services, prices and process before it asks for anything.

  3. 3

    Build your qualification form

    Create a SmartForm with the questions your sales team needs, attach it to a workflow so the agent can offer it, and decide whether it requires a verified email.

  4. 4

    Choose who gets notified

    Set your team's notification preferences, optionally switch on the WordPress customer sync in the plugin, and test the whole path in the preview.

Read the full setup guide

Honest limits

What it does not do

On a website, the chat creates a lead only once the visitor confirms their email; anonymous chats stay in the inbox without a CRM record, and signed-in WordPress users reach the CRM through the optional customer sync rather than through the chat. A phone number typed in the chat is not verified and does not create a contact on its own. SmartForm answers are stored per contact, not as CRM fields, and AI SmartTalk does not replace a full sales pipeline tool — export or push leads onward with SmartFlow.

Frequently asked questions

Does it replace my contact form plugin?

It can sit next to it. The chat captures people who would not fill in a form, and the leads it creates go to the AI SmartTalk CRM rather than to your form plugin's entries.

Can I send leads to my own CRM?

Yes, through SmartFlow: the lead.captured event can call a webhook, an n8n workflow or another integration with the lead's details.

Is the WordPress user sync GDPR-friendly?

It is off by default. When you switch it on, you choose whether to sync all users or only those who accepted marketing, and deleting a WordPress user removes the matching contact.

What does it cost?

The plugin is free; the CRM, SmartForm and SmartFlow come with your AI SmartTalk plan, from €9.90 per month, with a 30-day free trial.

Sources

  1. [1]AI SmartTalk WordPress documentation

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    When a visitor needs a quote, a trade account or a bulk price, the agent collects the details in the conversation, verifies their email and puts a qualified lead in your CRM.

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    The agent answers technical questions from your articles, then collects what your sales team needs — company, need, quantity, deadline — and alerts them the moment a lead comes in.

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    The first message already gives you a working phone number. The AI agent answers, asks your qualifying questions and files the contact in your CRM.

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    Each new person who messages your account is filed as a lead. The agent answers, qualifies and gathers the contact details your team needs to follow up.

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    Every new person who starts your bot is filed as a lead. The agent answers their questions, asks yours, and hands the warm ones to your team.

Everything the agent does on WordPress

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