Messages are leads waiting to be followed up
People who message a Facebook Page are already interested: they saw a post, an ad or a recommendation and want to know more. Too often, those conversations end with an unanswered question and no contact details. AI SmartTalk files each new person as a lead in its CRM, with the conversation attached, the moment they write.
The agent then qualifies them. It answers what they asked — price, availability, how it works — and runs your SmartForm questions one at a time: project, budget, timing. Email addresses and phone numbers the person types are recorded on their file, and if they match an existing contact, for example someone who also chatted on your website, the CRM suggests linking the two. A SmartFlow workflow can send each new lead to the tools your sales team already uses.
What the agent does
Every conversation becomes a lead
A new person writing to your Page is created as a lead in the AI SmartTalk CRM, your team is notified and a lead.captured event starts your workflows.
Qualification by SmartForm
Your questions are asked one at a time in Messenger, with branching and optional scoring; the person types their answers.
Collects emails and phone numbers
Contact details written in the chat are recorded as declared identities on the lead, giving your team a way to reach them outside Messenger.
One person, one file
When a declared email or phone number matches an existing contact, the CRM suggests the link rather than creating a duplicate, and your team confirms it from the inbox.
Handover to sales
When a lead is ready, the agent hands the conversation to your team, who reply from the inbox in the same Messenger thread.
Set it up
- 1
Connect your Page
Open Integrations → Messenger in AI SmartTalk, log in with Facebook and select the Page that receives your enquiries.
- 2
Create your qualification form
Build a SmartForm with your questions and attach it to a workflow so the agent can run it when someone shows interest.
- 3
Choose notifications and routing
Decide who is told about new leads and, if needed, add a SmartFlow workflow on lead.captured to send them to another CRM.
- 4
Point your ads to Messenger
Use a send-message button on your Page or Messenger as the destination of your ads, so interested people start a conversation the agent can qualify.
Honest limits
What it does not do
Leads are created from private messages only; people who comment on your posts or ads are not captured. The person's Facebook name may not be available, in which case the lead appears under a generic name until they give their details. Contact details typed in the chat are not verified. AI SmartTalk does not send follow-up messages after Messenger's 24-hour window and does not sync back from your external CRM.
Frequently asked questions
Does it work with Click-to-Messenger ads?
Conversations started from an ad arrive like any other message to your Page, so they are answered and filed as leads. Ad attribution data is not shown in the CRM.
Can I send leads to my CRM or a spreadsheet?
Yes, with a SmartFlow workflow on lead.captured that calls a webhook, an n8n scenario or another integration.
Will someone who also chatted on my website get two files?
If they give the same email or phone number, the CRM suggests linking the two, and your team confirms it from the inbox.
How much does it cost?
The CRM, SmartForm and SmartFlow are included in AI SmartTalk plans from €9.90 per month, with a 30-day free trial.
Sources
More solutions
Other use cases on this platform
- Customer support
Customer support on Messenger
Every message sent to your Page gets an answer within seconds, from your own content, and the conversations that need a person land in your team's inbox.
- Product recommendations
Product recommendations on Messenger
People ask your Page for a product; the agent searches your synced catalog and answers with a carousel of cards — photo, price and a button to the product page.
- FAQ automation
FAQ automation on Messenger
Hours, prices, delivery, booking rules: the agent answers on Messenger from your FAQ and your website, and leaves the unusual questions to your team.
Lead generation on other platforms
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Some visitors don't want to check out — they want a quote. The agent recognises them, collects what your team needs in the conversation and puts a qualified lead in front of you.
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For the buyers who don't check out — trade accounts, large orders, custom projects — the agent runs a short conversational form, verifies the contact and alerts your team.
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When a visitor needs a quote, a trade account or a bulk price, the agent collects the details in the conversation, verifies their email and puts a qualified lead in your CRM.
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Instead of a contact form nobody fills in, an AI agent answers the visitor's question first, then collects a verified email and the details your sales team needs.
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The agent answers technical questions from your articles, then collects what your sales team needs — company, need, quantity, deadline — and alerts them the moment a lead comes in.
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Your landing pages bring the traffic; the AI agent turns the visitor's question into a conversation, a verified email and the answers your sales team needs.
- Lead generation
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The first message already gives you a working phone number. The AI agent answers, asks your qualifying questions and files the contact in your CRM.
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Each new person who messages your account is filed as a lead. The agent answers, qualifies and gathers the contact details your team needs to follow up.
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Every new person who starts your bot is filed as a lead. The agent answers their questions, asks yours, and hands the warm ones to your team.