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Messenger

Lead generation

Leads from your Facebook Page, qualified by AI

Each new person who messages your Page is filed as a lead. The agent answers their questions, collects the details you need and alerts your team.

Start free trialMessenger integration
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AI agent

Online

Customer

Hi, how much is the intensive driving course?

AI agent

Hi! The intensive course is €1,290 for 20 hours of driving over two weeks, theory test preparation included. Have you already passed the theory test?

Customer

Not yet. I'd like to start in July.

AI agent

No problem, theory preparation is included. July sessions fill up quickly — can I take a phone number or email so our office can confirm a start date with you?

Customer

06 12 34 56 78

AI agent

Thanks, I've added it to your file. Our office will call you this week to plan your July start.

A driving-school enquiry from a Facebook ad

Messages are leads waiting to be followed up

People who message a Facebook Page are already interested: they saw a post, an ad or a recommendation and want to know more. Too often, those conversations end with an unanswered question and no contact details. AI SmartTalk files each new person as a lead in its CRM, with the conversation attached, the moment they write.

The agent then qualifies them. It answers what they asked — price, availability, how it works — and runs your SmartForm questions one at a time: project, budget, timing. Email addresses and phone numbers the person types are recorded on their file, and if they match an existing contact, for example someone who also chatted on your website, the CRM suggests linking the two. A SmartFlow workflow can send each new lead to the tools your sales team already uses.

What the agent does

  • Every conversation becomes a lead

    A new person writing to your Page is created as a lead in the AI SmartTalk CRM, your team is notified and a lead.captured event starts your workflows.

  • Qualification by SmartForm

    Your questions are asked one at a time in Messenger, with branching and optional scoring; the person types their answers.

  • Collects emails and phone numbers

    Contact details written in the chat are recorded as declared identities on the lead, giving your team a way to reach them outside Messenger.

  • One person, one file

    When a declared email or phone number matches an existing contact, the CRM suggests the link rather than creating a duplicate, and your team confirms it from the inbox.

  • Handover to sales

    When a lead is ready, the agent hands the conversation to your team, who reply from the inbox in the same Messenger thread.

Set it up

  1. 1

    Connect your Page

    Open Integrations → Messenger in AI SmartTalk, log in with Facebook and select the Page that receives your enquiries.

  2. 2

    Create your qualification form

    Build a SmartForm with your questions and attach it to a workflow so the agent can run it when someone shows interest.

  3. 3

    Choose notifications and routing

    Decide who is told about new leads and, if needed, add a SmartFlow workflow on lead.captured to send them to another CRM.

  4. 4

    Point your ads to Messenger

    Use a send-message button on your Page or Messenger as the destination of your ads, so interested people start a conversation the agent can qualify.

Read the full setup guide

Honest limits

What it does not do

Leads are created from private messages only; people who comment on your posts or ads are not captured. The person's Facebook name may not be available, in which case the lead appears under a generic name until they give their details. Contact details typed in the chat are not verified. AI SmartTalk does not send follow-up messages after Messenger's 24-hour window and does not sync back from your external CRM.

Frequently asked questions

Does it work with Click-to-Messenger ads?

Conversations started from an ad arrive like any other message to your Page, so they are answered and filed as leads. Ad attribution data is not shown in the CRM.

Can I send leads to my CRM or a spreadsheet?

Yes, with a SmartFlow workflow on lead.captured that calls a webhook, an n8n scenario or another integration.

Will someone who also chatted on my website get two files?

If they give the same email or phone number, the CRM suggests linking the two, and your team confirms it from the inbox.

How much does it cost?

The CRM, SmartForm and SmartFlow are included in AI SmartTalk plans from €9.90 per month, with a 30-day free trial.

Sources

  1. [1]AI SmartTalk Messenger documentation
  2. [2]Meta — Messenger Platform policy overview

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Everything the agent does on Messenger

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