Every "price?" DM is a buying question
Instagram is where many shoppers discover a product, and the direct message is where they ask about it: "price?", "do you have it in a 38?", "something similar but cheaper?". Answer late and they have scrolled on. AI SmartTalk answers straight away, from the product catalog you have synced from Shopify, PrestaShop or WooCommerce.
The agent reads the request, applies every criterion — product type, size, colour, budget — and checks stock on the exact variant. The answer is a short message followed by product cards in the DM: Instagram shows up to three cards per answer, each with an image, a title, a short line and a button to the product page. A follower can also send a screenshot or a photo of what they like; the agent gets a description of the image and looks for matching items in your catalog.
What the agent does
Product cards in the DM
Up to three cards per answer, each with the product image, title, a short subtitle such as the price and a button that opens the product page.
Your shop's real catalog
Products, variants, prices and stock come from the Shopify, PrestaShop or WooCommerce sync — the same data as your website chat.
Works from screenshots
A photo or a screenshot of a post is described by a vision model, so "do you have this?" can become a search in your catalog.
Respects size and budget
Criteria are applied to variants and stock; when your data cannot confirm one, the agent says so instead of guessing.
Follow-up in the same thread
"Is the first one machine-washable?" — the agent reads the details of the products it suggested to answer without starting over.
Set it up
- 1
Sync your catalog
Connect your store to AI SmartTalk with the Shopify app, the PrestaShop module or the WordPress plugin for WooCommerce.
- 2
Prepare your Instagram account
Use a business account linked to a Facebook Page, and turn on "Allow access to messages" in Settings → Messages → Connected tools.
- 3
Connect Instagram
Open Integrations → Instagram in AI SmartTalk, log in with Facebook and choose the account the agent answers for.
- 4
Test with real DMs
Send a "price?" DM, a size question and a screenshot from a personal account, and check that the cards open the right products.
Honest limits
What it does not do
The agent needs a catalog synced from a connected shop; Instagram Shopping tags and Meta Commerce Manager catalogs are not used. Each answer shows at most three product cards, and answer text is limited to 1,000 characters. The purchase happens on your website. The agent does not reply to "price?" comments under posts, only to DMs, and it cannot follow up after Instagram's 24-hour messaging window.
Frequently asked questions
Can it answer "price?" comments under my posts?
No. Only direct messages are handled. You can invite people in your captions to send a DM instead.
Why only three products per answer?
AI SmartTalk limits Instagram answers to three cards so they stay readable in the DM; Messenger shows up to ten.
Do I need Instagram Shopping?
No. The agent uses the catalog synced from Shopify, PrestaShop or WooCommerce in AI SmartTalk.
Which plan do I need?
Any AI SmartTalk plan, from €9.90 per month with a 30-day free trial; a large catalog may need a plan that allows more documents.
Sources
More solutions
Other use cases on this platform
- Customer support
Customer support on Instagram
Followers ask questions by direct message at any hour. An AI agent answers from your own content and brings in your team when a person is needed.
- Lead generation
Lead generation on Instagram
Each new person who messages your account is filed as a lead. The agent answers, qualifies and gathers the contact details your team needs to follow up.
- FAQ automation
FAQ automation on Instagram
Shipping, sizes, prices, opening hours: the agent replies to everyday DMs from your FAQ in seconds, so you can spend your time on content and on real conversations.
Product recommendations on other platforms
- Product recommendations
Product recommendations on Shopify
Shoppers describe what they need in their own words; the agent searches your Shopify catalog, checks options and stock, and answers with products they can open in one tap.
- Product recommendations
Product recommendations on WooCommerce
Customers describe their need — a skin type, an ingredient to avoid, a budget — and the agent picks matching products and variations from your store, then explains the choice.
- Product recommendations
Product recommendations on PrestaShop
Shoppers describe what they need; the agent searches your PrestaShop products down to the combination, checks price and stock, and answers with product cards.
- Product recommendations
Product recommendations on Joomla
Shoppers explain what they need; the agent searches your HikaShop catalogue, checks the right variant's price and stock, and replies with product cards — with an Add to cart button for signed-in customers.
- Product recommendations
Product recommendations on WhatsApp
Customers describe what they need in a message or a voice note; the agent searches your synced catalog and replies with the products that fit, with a link to each.
- Product recommendations
Product recommendations on Messenger
People ask your Page for a product; the agent searches your synced catalog and answers with a carousel of cards — photo, price and a button to the product page.
- Product recommendations
Product recommendations on Telegram
Customers describe what they want to your bot; the agent searches your synced shop catalog and replies with suitable products and a link to each.
