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Instagram

FAQ automation

The same DM questions, answered for you

Shipping, sizes, prices, opening hours: the agent replies to everyday DMs from your FAQ in seconds, so you can spend your time on content and on real conversations.

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AI agent

Online

Customer

hey do u ship to switzerland? 🇨🇭

AI agent

Hi! Yes, we ship to Switzerland in 4 to 6 working days for €12. Customs duties are paid on delivery and depend on the order value.

Customer

and sizing? I'm usually an M

AI agent

Our cuts are true to size, so an M should fit you. The only exception is the knitwear, which is relaxed — take one size down if you prefer it closer to the body.

Everyday DMs for a fashion brand

Your inbox is full of the same ten questions

Every new post brings the same DMs: "do you ship to Switzerland?", "how does sizing run?", "is the shop open on Sunday?". Instagram's saved replies and FAQ prompts help a little, but someone still has to read every message and choose. AI SmartTalk answers them for you. The agent understands each DM — emoji, abbreviations and voice messages included — finds the answer in your FAQ entries, website and documents, and replies in the follower's language.

You keep one FAQ in AI SmartTalk for all your channels. Change your shipping fees once and the next answer on Instagram, Messenger, WhatsApp and your website uses the new price. When the knowledge base has nothing on a question, the agent says so rather than inventing an answer, and can bring in a person if handoff is on.

What the agent does

  • Understands DM language

    Short messages, emoji, abbreviations and typos are matched to the right FAQ entry by meaning, not by keyword.

  • Voice messages answered

    Voice messages are transcribed and answered like written ones.

  • Replies in the follower's language

    Followers abroad get answers in their language from the FAQ you wrote once.

  • FAQ from your existing documents

    Add entries one by one, upload a spreadsheet of questions and answers, or extract question-and-answer pairs from a PDF such as your shipping policy.

  • Short answers for DMs

    Answers stay within Instagram's message size and in plain text, so they read naturally in the app.

Set it up

  1. 1

    Collect your top DM questions

    Scroll back through your DMs and saved replies, and list the questions that come back after every post, with your answers.

  2. 2

    Build the FAQ

    Add them as FAQ entries, upload a spreadsheet or extract them from your policy documents, and add your website for context.

  3. 3

    Connect Instagram

    With a business account linked to a Facebook Page and "Allow access to messages" on, open Integrations → Instagram and connect the account.

  4. 4

    Read and refine

    Check a sample of conversations in the inbox each week and add answers wherever the agent had nothing to say.

Read the full setup guide

Honest limits

What it does not do

The agent answers DMs, not comments or story mentions, and only within Instagram's 24-hour window after the follower's last message. It does not replace the FAQ prompts and welcome message you set in the Instagram app. Answers are text, limited to 1,000 characters, and the answer feedback buttons of the website chat do not exist in DMs, so gaps are spotted by reading conversations in the inbox.

Frequently asked questions

Should I remove Instagram's saved replies?

You can keep them for your own use. Turn off automated replies that would answer the same messages as the agent, to avoid double answers.

How do I change an answer, for example during the sales?

Edit the FAQ entry in AI SmartTalk; the next DM uses the new version, on Instagram and on your other channels.

Can it answer followers who write in another language?

Yes. The agent answers in the language of the follower's message.

How much does it cost?

AI SmartTalk plans start at €9.90 per month with AI included within the plan's monthly allowance of AI words, and there is a 30-day free trial.

Sources

  1. [1]AI SmartTalk Instagram documentation
  2. [2]Meta — Messenger Platform policy overview

More solutions

Other use cases on this platform

  • Customer support

    Customer support on Instagram

    Followers ask questions by direct message at any hour. An AI agent answers from your own content and brings in your team when a person is needed.

  • Product recommendations

    Product recommendations on Instagram

    Followers ask for a product, a price or a size by DM; the agent searches your synced catalog and replies with up to three product cards that open your store.

  • Lead generation

    Lead generation on Instagram

    Each new person who messages your account is filed as a lead. The agent answers, qualifies and gathers the contact details your team needs to follow up.

FAQ automation on other platforms

  • FAQ automation

    FAQ automation on Shopify

    Turn your FAQ page, your policies and your product data into an agent that answers the same questions every day — with the source behind each answer, and an honest "I don't know" when there isn't one.

  • FAQ automation

    FAQ automation on WooCommerce

    The agent learns your delivery, returns and warranty pages from WordPress, your FAQ spreadsheets and your PDF manuals, and answers the same questions every day — or says so when it doesn't know.

  • FAQ automation

    FAQ automation on PrestaShop

    Delivery times, returns, ingredients, how to use a product: the agent answers from the documents you give it, and admits when the answer is not there instead of making one up.

  • FAQ automation

    FAQ automation on WordPress

    Your visitors ask in their own words, the agent answers from your FAQ and your pages, and the questions it could not answer come back to you to complete.

  • FAQ automation

    FAQ automation on Joomla

    The agent learns your articles, your FAQ spreadsheets and your PDF guides, answers each question with the relevant passage, and says plainly when the answer is not in your content.

  • FAQ automation

    FAQ automation on Webflow

    Visitors ask in their own words; the agent answers from your FAQ and your published pages, and shows you where the content falls short.

  • FAQ automation

    FAQ automation on WhatsApp

    Opening hours, delivery times, returns, prices: the questions you answer twenty times a day get an instant, accurate reply from your own FAQ.

  • FAQ automation

    FAQ automation on Messenger

    Hours, prices, delivery, booking rules: the agent answers on Messenger from your FAQ and your website, and leaves the unusual questions to your team.

  • FAQ automation

    FAQ automation on Telegram

    No command menus to learn: users ask in their own words and the bot answers from your FAQ, your docs and your website, in their language.

Everything the agent does on Instagram

Ready in 5 minutes

Try it on your own questions.Your agent can be live today.

Connect your store or website, let the agent learn from it, and test it before you choose a plan. No credit card required.

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